FDACS Takes Message To The Streets
Aa new component of the “Fresh from Florida” campaign is turning heads and drawing smiles from motorists and pedestrians around the state.
While conducting everyday business, the FDOC’s previously unmarked vehicles routinely passed through traffic unnoticed. Each year Department employees across the state log a multitude of miles while engaged in activities on behalf of Florida’s citizens, such as inspecting grocery stores and gas pumps, and conducting marketing activities on behalf of agricultural producers.
Florida Agriculture Commissioner Charles H. Bronson felt that since the vehicles were constantly on the road they would make ideal “rolling billboards” for Florida agricultural products.
“It’s a cost-effective way to utilize existing resources,” Bronson said. “We decided to cover these aging vehicles with the ‘Fresh from Florida’ message to help call attention to the wide variety of agricultural products that make up our state’s important agricultural industry.”
Several Department vehicles have undergone a treatment in which a temporary adhesive laminate material is affixed to the exterior. This literally “wraps” the car with a large and colorful — and eye-catching— “Fresh from Florida” advertisement.
A unique design is created for each segment of agriculture that is being promoted. Several Department cars, vans and trucks have been “wrapped” with messages promoting fresh fruits and vegetables, horticulture, seafood, cattle, horses, wildflowers, water quality, forestry, and tropical fruits.
“We’re always looking for new and innovative ways to increase the number of ‘Fresh from Florida’ consumer impressions,” Bronson said. “These rolling billboards are proving to be a great way to get the message out on behalf of our state’s farmers.”
|
