New Strawberry Campaign Set
On Oct. 1, the Florida Strawberry Growers Association will officially launch it’s new marketing campaign “Drop Red Gorgeous” geared toward Generation X mothers and focusing on the nutritional benefits of Florida strawberries.
The Drop Red Gorgeous campaign embodies the idea that “you are what you eat.” New campaign materials are sleek and sexy and are geared toward today’s modern woman. New point-of-sale materials are now available to retailers and restaurant owners at no charge. The campaign will be showcased in community events and national trade shows this season, and a new television commercial is set to air on Fox 13 in December.
The Florida strawberry industry has a long-standing history of producing some of the most beautiful, delicious and nutritious strawberries in the world. Vitamin C, potassium, ellagic acid and folic acid are just a few of the nutrients that make strawberries an essential part of everyone’s diet. In an age when maintaining a healthy diet is so important, FSGA wants to spread the good news about strawberries to consumers and retailers across the nation.
For more information or to receive free materials for your business, please call Julie Chandler at 813-752-6822.
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